“I worked with my dad at his deli when I was twelve years old. I would ride my bike downtown and go spend hours there on Saturdays. Little did I know I would own a deli, myself, someday.” Sharon Wuolukka, owner of The Old Dutch Store, grew up in Salt Lake City, the youngest of four children in a Dutch household where food, work, and family were intertwined.

“If I were to describe the store simply, we’re here to bring some joy to people,” says Trace Sweeten, co-owner of Backyard Birds along with business partner Rob Blackhurst. Trace’s simple reflection captures the heart of Backyard Birds, a small shop in Sugar House that has grown into a beloved haven for bird lovers, gardeners, and anyone in search of something charming and unexpected.

“My purpose, my mission statement is to create the landscape in which we celebrate this big, beautiful existence,” said Morgan Simkins, owner of Native Flower Company. Inside, that purpose is visible everywhere. Both the Liberty Wells shop and their Sugar House location are bright and beautiful, filled with color and movement, with a small, well curated collection of gift items tucked between lush plants and artful floral arrangements. 

“I always knew I wanted to create something of my own, but I did not know if I could take the leap. Then life pushed me, and suddenly it was now or never.” Parfé Diem - two words that carry a meaning far beyond dessert - is about seizing the moment the way Parker Barbee finally did after decades of hustling, grinding, imagining, and doubting. And it is also about the person who stood beside him as he leapt: Marcus Martin - the steady, grounded, practical partner, the one who gave up a secure career so Parker could pursue his dream.

“We have kind of done things together for forever.” Jasmine and Angelique Gordon laugh when they say it, but the line could easily be the tagline for their lives. From growing up in Ogden, Utah with a single mother and two older brothers, to years in the restaurant and bar world, to running a women’s clothing boutique and a bar at the same time, the sisters behind A La Mode in Sugar House have been side by side through all of it.

“We’re all in the Soup Kitchen together. My kids, my family, my customers, we feed one another, not just with food but with heart. This isn’t just soup. It’s love, handmade every day.” Roberta “Robi” Sasse has kept the heart of the fifty-two-year-old Soup Kitchen beating through faith, handmade soup, and community, and now she is determined to make it her own.

“I like to be behind the scenes and let the shop be our voice.” Meeting Scott Lyttle, one understands immediately that Tea Zaanti is an extension of who he is: calm, thoughtful, and quietly joyful. Scott's story begins far from Salt Lake City, in a Canadian household where food and conversation were the heartbeat of family life. He was born in Kingston, Ontario, while his father was earning a PhD, and grew up in Philadelphia after a series of moves that eventually settled the family there.