“I don’t think coffee has to be complicated but it does have to be excellent.” That simple belief sits at the heart of Three Pines Coffee, Nick Price’s first café, tucked into a narrow storefront on South Main Street in Salt Lake City. Opened in 2015, it is a quiet, focused space - no trendy gimmicks, no bells and whistles. Just really good coffee, done right.

“Underneath it all, it’s about community. That’s what drove me to take the risk of opening a small business, because thriving cities depend on thriving local businesses. And that doesn’t happen without people willing to give everything they have.” Kate Risser did not set out to become the founder of Botanika. The path that led her to this bright, airy, minimalist shop in Salt Lake City was anything but straight-forward. It is a story of reinvention and a deep desire to create something meaningful - not just for herself, but for those around her.

“I turned to Byron and said, ‘Can we be a donut shop?’ And boom, here we are.” Kandy and Byron Tesen never set out to open a bakery. In fact, when they first met in the Army over two decades ago, they could not have imagined that one day, they would be creating rosemary chocolate chip cookies, lavender and earl grey mini loaves, and glazed habanero peach donuts in their own sun-filled café. But after years of service and sacrifice, the couple opened Eats - a vegan bakery that is equal parts community hub and creative playground.

“I’ve always loved museums. I remember being really little, standing in front of a painting, and my mom saying, ‘Someone made that - with a brush.’” For Kathleen Bodenlos, that moment stuck. Raised in Pittsburgh by a mother who found ways to expose her daughters to art, science, and culture despite limited means, Kathleen learned early on that museums were places of possibility. “We didn’t have a lot, but my mom made sure we had the arts,” she said. “Looking back, I realize how much she sacrificed, but she lit a spark in me that’s still burning.” Today, as CEO of Discovery Gateway Children’s Museum, Kathleen is paying that gift forward - revitalizing the museum into one of Utah’s most dynamic cultural institutions. But the path was far from linear.

“I was eight years old when I started working,” said Peter Marshall, owner of Utah Book and Magazine. “Got five bucks a week. That was good money.” He dropped out of school just two weeks into the eighth grade. “Told my dad and grandpa I’d rather work with them. And I never looked back.” At no time has Peter stepped away - not once in sixty-two years.

“My family has been in the business since 1959 when my grandfather opened his first restaurant.” Today, Matt Crandall is the head chef and partner of three of Salt Lake City's most celebrated restaurants - Whiskey Street, White Horse Spirits & Kitchen, and Franklin Avenue Cocktails & Kitchen - all of which he created and runs alongside his longtime friend and business partner, Jason LeCates.

“No matter where you are in your journey of figuring out your gender or your sexuality - and no matter how you identify - you are welcome here.” Kaitlyn Mahoney, owner of Under the Umbrella, never imagined she would open a bookstore, let alone the first queer-specific bookstore in the country. But when no one else stepped up to fill a void she knew existed, she decided to do it herself. “Somebody should open a queer bookstore… obviously there is a need. Nobody did. So, I did.”

“The address was 666 South State Street. I said, ‘Let’s go first thing in the morning.’ That’s too good to pass up.” When Andrew Earley stumbled upon the now-iconic location of Mark of the Beastro, it was the address that first grabbed him. The tongue-in-cheek name followed soon after, a nod to the playful spirit he wanted to cultivate - one part punk rock, one part art haven. What began as a full-service vegan restaurant in 2019 has since transformed into a cozy and welcoming café - one that shares its walls, and soul, with a vibrant performance venue known as The Beehive.

“I tried to bring a little piece of the Lower East Side to Salt Lake City,” Corey Bullough said, reflecting on what first inspired him to open Fice Gallery back in 2008. Deeply influenced by the street art and creative culture of New York City, Corey wanted to create something he felt the city lacked - a space where young, emerging artists could be seen, heard, and supported.

“My family has been in the business since 1959 when my grandfather opened his first restaurant.” Today, Matt Crandall is the head chef and partner of three of Salt Lake City's most celebrated restaurants - Whiskey Street, White Horse Spirits & Kitchen, and Franklin Avenue Cocktails & Kitchen - all of which he created and runs alongside his longtime friend and business partner, Jason LeCates.

“I still remember the moment I realized that food had the power to bring people back to their childhood,” Jorge Galvez told me, seated at a corner table at Sol Agave in downtown Salt Lake City. “Someone took a bite and said it reminded them of their grandmother’s cooking. That’s when I knew - this was bigger than just a restaurant.”

“I’ve always loved the hunt - finding special pieces that nobody else has. There’s something about older furniture, the soul it carries, the quality, the story behind it.” Emily Read, the owner of Post Trading Company, has been drawn to collecting vintage furniture for as long as she can remember. Originally from Vancouver, British Columbia, she moved to Salt Lake City in 2013, bringing with her a lifelong love for design and a deep appreciation for unique, well-crafted pieces.

“There’s never a day I walk into the brewery and do not smile - no matter what’s going on in life, when I walk through those doors, I light up,” beamed Mark Medura, owner of Level Crossing Brewing Company.

"This restaurant is our love letter to the community," Jennifer Hannon said, seated at a table in the lounge at the back of Laziz Kitchen. "We want people to feel safe, welcome, and fed with care."

"If you don’t do what you love when you’re twenty-five, you’re never going to do it in your life." These words from Matteo Sogne perfectly encapsulate his journey from Modena, Italy, to Salt Lake City, Utah, where he now shares his passion for food at Matteo Ristorante Italiano.

“When you do what you love, it’s no longer a job. This restaurant, this food, it’s my story, my memories, my family. Every dish has a piece of my past in it.”

“Cooking has always been a way for me to be creative, but more importantly, it connects me to my family, my culture, and my roots.” Anthony Chung opened Red Lotus Bistro in April 2020, just one week after Salt Lake City was hit with a wave of closures and uncertainty due to the pandemic. 

“Edison House is not your grandfather’s social club,” explains George Cardon-Bystry, one of the co-founders and visionaries behind this dynamic, upscale social club in Salt Lake City. With deep roots in the area as an eighth-generation Utahn, George returned home to create a space that reflects the changing nature of the city and its community. Opened in late 2022, Edison House stands out as a modern reimagining of traditional social clubs, offering an inclusive, vibrant atmosphere that attracts a diverse membership.

“I’m not a chef; I’m a pilot who just happens to love good food.” Pierre Vandamme laughs as he reflects on the winding path that brought him from Belgium to Salt Lake City - and to opening Bruges Belgian Bistro.

“I knew I had to come home. Salt Lake City is where my roots are, and it’s where I wanted to build something of my own.” Therese Martin, owner of Carlucci’s Bakery, has spent the last twenty-three years creating a beloved neighborhood spot in Salt Lake.