“I grew up here, just kind of feral, snowboarding all winter, skateboarding, camping and four-wheel-drive exploring in the summer, always outside.” Cody McKendrick, the owner of Bewilder Brewing Co., is Salt Lake City through and through. He was raised in the Brickyard and Sugar House area, the kind of childhood that revolved around seasons rather than schedules. It was an active, unscripted upbringing that shaped the way he still approaches life and work - curious, hands-on, and deeply rooted in place.

“Everybody thinks they know what a pretzel is. We are here to change that." Drew Sparks's words capture both the confidence and the leap behind Dangerous Pretzel Co., the downtown Salt Lake City shop he owns with his wife, Lindsay Sparks. They admitted, "It felt a little crazy at first,” but what began as an ambitious pivot from tech into food has become a bold addition to the city’s growing culinary scene - one built on conviction, curiosity, and a shared desire to create something side by side.

“This really is a community service more than it’s a business.” Sitting with the extraordinary Missy Greis inside Publik, it becomes clear that the sentence is not a slogan. It is her compass. She has built a set of spaces that people use the way they use a neighborhood living room, a meeting hall, and, at times, a kind of steady refuge. From the outside, Publik can look like a modern success story. From the inside, it feels like a long devotion to Salt Lake City’s small businesses and to the people who keep showing up for one another.

“Making business work, in a way where it can impact people’s lives, is what drives me every day.” For Jorge Brios, the general manager at Rouser, hospitality does not begin when a guest is seated. It starts much earlier, shaped by place and rhythm, by observation and instinct.

“We are not a place that hides how things work. We want people to understand the illusions. It is a fun, immersive, interactive experience, designed for all ages,” said general manager Justin Ramirez. Inside The Gateway, the Museum of Illusions Salt Lake City feels instantly alive. But the story begins an ocean away, in Zagreb, Croatia.

“I think what truly makes it special are the people who work here - their passion, their appreciation of beauty, and their love of helping others find the perfect piece to mark a moment in time.” Dominique Anderson was speaking from the heart, seated in one of Salt Lake City’s most elegant and storied spaces: the historic O.C. Tanner Jewelers flagship store.

“I don’t think coffee has to be complicated but it does have to be excellent.” That simple belief sits at the heart of Three Pines Coffee, Nick Price’s first café, tucked into a narrow storefront on South Main Street in Salt Lake City. Opened in 2015, it is a quiet, focused space - no trendy gimmicks, no bells and whistles. Just really good coffee, done right.

“Underneath it all, it’s about community. That’s what drove me to take the risk of opening a small business, because thriving cities depend on thriving local businesses. And that doesn’t happen without people willing to give everything they have.” Kate Risser did not set out to become the founder of Botanika. The path that led her to this bright, airy, minimalist shop in Salt Lake City was anything but straight-forward. It is a story of reinvention and a deep desire to create something meaningful - not just for herself, but for those around her.

“I turned to Byron and said, ‘Can we be a donut shop?’ And boom, here we are.” Kandy and Byron Tesen never set out to open a bakery. In fact, when they first met in the Army over two decades ago, they could not have imagined that one day, they would be creating rosemary chocolate chip cookies, lavender and earl grey mini loaves, and glazed habanero peach donuts in their own sun-filled café. But after years of service and sacrifice, the couple opened Eats - a vegan bakery that is equal parts community hub and creative playground.

“I’ve always loved museums. I remember being really little, standing in front of a painting, and my mom saying, ‘Someone made that - with a brush.’” For Kathleen Bodenlos, that moment stuck. Raised in Pittsburgh by a mother who found ways to expose her daughters to art, science, and culture despite limited means, Kathleen learned early on that museums were places of possibility. “We didn’t have a lot, but my mom made sure we had the arts,” she said. “Looking back, I realize how much she sacrificed, but she lit a spark in me that’s still burning.” Today, as CEO of Discovery Gateway Children’s Museum, Kathleen is paying that gift forward - revitalizing the museum into one of Utah’s most dynamic cultural institutions. But the path was far from linear.

“I was eight years old when I started working,” said Peter Marshall, owner of Utah Book and Magazine. “Got five bucks a week. That was good money.” He dropped out of school just two weeks into the eighth grade. “Told my dad and grandpa I’d rather work with them. And I never looked back.” At no time has Peter stepped away - not once in sixty-two years.

“My family has been in the business since 1959 when my grandfather opened his first restaurant.” Today, Matt Crandall is the head chef and partner of three of Salt Lake City's most celebrated restaurants - Whiskey Street, White Horse Spirits & Kitchen, and Franklin Avenue Cocktails & Kitchen - all of which he created and runs alongside his longtime friend and business partner, Jason LeCates.

“No matter where you are in your journey of figuring out your gender or your sexuality - and no matter how you identify - you are welcome here.” Kaitlyn Mahoney, owner of Under the Umbrella, never imagined she would open a bookstore, let alone the first queer-specific bookstore in the country. But when no one else stepped up to fill a void she knew existed, she decided to do it herself. “Somebody should open a queer bookstore… obviously there is a need. Nobody did. So, I did.”

“The address was 666 South State Street. I said, ‘Let’s go first thing in the morning.’ That’s too good to pass up.” When Andrew Earley stumbled upon the now-iconic location of Mark of the Beastro, it was the address that first grabbed him. The tongue-in-cheek name followed soon after, a nod to the playful spirit he wanted to cultivate - one part punk rock, one part art haven. What began as a full-service vegan restaurant in 2019 has since transformed into a cozy and welcoming café - one that shares its walls, and soul, with a vibrant performance venue known as The Beehive.

“I tried to bring a little piece of the Lower East Side to Salt Lake City,” Corey Bullough said, reflecting on what first inspired him to open Fice Gallery back in 2008. Deeply influenced by the street art and creative culture of New York City, Corey wanted to create something he felt the city lacked - a space where young, emerging artists could be seen, heard, and supported.

“My family has been in the business since 1959 when my grandfather opened his first restaurant.” Today, Matt Crandall is the head chef and partner of three of Salt Lake City's most celebrated restaurants - Whiskey Street, White Horse Spirits & Kitchen, and Franklin Avenue Cocktails & Kitchen - all of which he created and runs alongside his longtime friend and business partner, Jason LeCates.

“I still remember the moment I realized that food had the power to bring people back to their childhood,” Jorge Galvez told me, seated at a corner table at Sol Agave in downtown Salt Lake City. “Someone took a bite and said it reminded them of their grandmother’s cooking. That’s when I knew - this was bigger than just a restaurant.”

“I’ve always loved the hunt - finding special pieces that nobody else has. There’s something about older furniture, the soul it carries, the quality, the story behind it.” Emily Read, the owner of Post Trading Company, has been drawn to collecting vintage furniture for as long as she can remember. Originally from Vancouver, British Columbia, she moved to Salt Lake City in 2013, bringing with her a lifelong love for design and a deep appreciation for unique, well-crafted pieces.

“There’s never a day I walk into the brewery and do not smile - no matter what’s going on in life, when I walk through those doors, I light up,” beamed Mark Medura, owner of Level Crossing Brewing Company.

"If you don’t do what you love when you’re twenty-five, you’re never going to do it in your life." These words from Matteo Sogne perfectly encapsulate his journey from Modena, Italy, to Salt Lake City, Utah, where he now shares his passion for food at Matteo Ristorante Italiano.