“Sugar runs in my veins,” Felicia (Fee) Hanson said with a smile, as she looked around the warm, whimsical space she has built. “I just love making people happy - with candy, with food, with community.” Sweet Hazel, Fee’s vegan bakery, market, and café, is tucked into a cozy strip that includes Leavity Bread and Star of India. Named after her beloved cat, Hazel, Fee said that “She was my soul cat. When I started this adventure, I didn’t know what to name it, and my sister-in-law said, ‘What about Sweet Hazel?’ It just felt right.”

“No matter where you are in your journey of figuring out your gender or your sexuality - and no matter how you identify - you are welcome here.” Kaitlyn Mahoney, owner of Under the Umbrella, never imagined she would open a bookstore, let alone the first queer-specific bookstore in the country. But when no one else stepped up to fill a void she knew existed, she decided to do it herself. “Somebody should open a queer bookstore… obviously there is a need. Nobody did. So, I did.”

“The address was 666 South State Street. I said, ‘Let’s go first thing in the morning.’ That’s too good to pass up.” When Andrew Earley stumbled upon the now-iconic location of Mark of the Beastro, it was the address that first grabbed him. The tongue-in-cheek name followed soon after, a nod to the playful spirit he wanted to cultivate - one part punk rock, one part art haven. What began as a full-service vegan restaurant in 2019 has since transformed into a cozy and welcoming café - one that shares its walls, and soul, with a vibrant performance venue known as The Beehive.

“My parents both immigrated to the U.S. and worked in the fields of design and architecture. My dad was a lighting designer and electrical engineer, while my mom worked in architectural software,” recalls Dustin Matinkah, the visionary behind Dara Modern.

“Edison House is not your grandfather’s social club,” explains George Cardon-Bystry, one of the co-founders and visionaries behind this dynamic, upscale social club in Salt Lake City. With deep roots in the area as an eighth-generation Utahn, George returned home to create a space that reflects the changing nature of the city and its community. Opened in late 2022, Edison House stands out as a modern reimagining of traditional social clubs, offering an inclusive, vibrant atmosphere that attracts a diverse membership.