“The universe has really taken care of me.” When you step inside Better than Coco, opened at the end of the summer in 2025, there is a sense that the universe has indeed conspired to bring everything, and everyone, here. The air is rich with the scent of Belgian chocolate and espresso, the shelves lined with thoughtful gifts, and at the counter, owners Susan Clissold and Kayle Van Zyl greet each person as though they are already part of their story.

"For me, creating new crepes is something that makes me happy. We are here on this planet to create.” At Dali Crepes, the business that carries his nickname, Dalibor “Dali” Blazic has built a life around that belief, one delicate layer of batter at a time.

“I always knew I wanted to create something of my own, but I did not know if I could take the leap. Then life pushed me, and suddenly it was now or never.” Parfé Diem - two words that carry a meaning far beyond dessert - is about seizing the moment the way Parker Barbee finally did after decades of hustling, grinding, imagining, and doubting. And it is also about the person who stood beside him as he leapt: Marcus Martin - the steady, grounded, practical partner, the one who gave up a secure career so Parker could pursue his dream.

“You just have to keep showing up. For yourself, for your business, for your people. Even on the hard days - especially on the hard days.” At just twenty-three years old, Kaitlyn Maestas opened the doors to Raw Eddy’s, a bright and cheerful storefront tucked into a historic downtown Salt Lake City building. Inside, one will find vegan, gluten-free, plant-based superfood protein snacks that taste like joy in bite-size form.

“I’m not a chef; I’m a pilot who just happens to love good food.” Pierre Vandamme laughs as he reflects on the winding path that brought him from Belgium to Salt Lake City - and to opening Bruges Belgian Bistro.