“My family has been in the business since 1959 when my grandfather opened his first restaurant.” Today, Matt Crandall is the head chef and partner of three of Salt Lake City's most celebrated restaurants - Whiskey Street, White Horse Spirits & Kitchen, and Franklin Avenue Cocktails & Kitchen - all of which he created and runs alongside his longtime friend and business partner, Jason LeCates.

“The address was 666 South State Street. I said, ‘Let’s go first thing in the morning.’ That’s too good to pass up.” When Andrew Earley stumbled upon the now-iconic location of Mark of the Beastro, it was the address that first grabbed him. The tongue-in-cheek name followed soon after, a nod to the playful spirit he wanted to cultivate - one part punk rock, one part art haven. What began as a full-service vegan restaurant in 2019 has since transformed into a cozy and welcoming café - one that shares its walls, and soul, with a vibrant performance venue known as The Beehive.

“My family has been in the business since 1959 when my grandfather opened his first restaurant.” Today, Matt Crandall is the head chef and partner of three of Salt Lake City's most celebrated restaurants - Whiskey Street, White Horse Spirits & Kitchen, and Franklin Avenue Cocktails & Kitchen - all of which he created and runs alongside his longtime friend and business partner, Jason LeCates.

“I still remember the moment I realized that food had the power to bring people back to their childhood,” Jorge Galvez told me, seated at a corner table at Sol Agave in downtown Salt Lake City. “Someone took a bite and said it reminded them of their grandmother’s cooking. That’s when I knew - this was bigger than just a restaurant.”

“My family has been in the business since 1959 when my grandfather opened his first restaurant.” Today, Matt Crandall is the head chef and partner of three of Salt Lake City's most celebrated restaurants - Whiskey Street, White Horse Spirits & Kitchen, and Franklin Avenue Cocktails & Kitchen - all of which he created and runs alongside his longtime friend and business partner, Jason LeCates.

“My grandma Rosa made everything with love. Watching her cook was like watching someone do magic with their hands - and it stuck with me.” Chris Blatchford, owner of Blatch’s BBQ, might not have realized it at the time, but those early years in San Diego watching his grandmother create Mexican dishes from scratch left a lasting impression.

“I grew up on a commercial orchard in Logan, Utah,” recalls Jennifer Felton, “where my grandpa, a professor of agriculture, instilled in me a love for old-school cooking.” This early immersion in traditional culinary arts, including baking and jam-making, laid the foundation for what would become Atomic Biscuit.

“I’m not a chef; I’m a pilot who just happens to love good food.” Pierre Vandamme laughs as he reflects on the winding path that brought him from Belgium to Salt Lake City - and to opening Bruges Belgian Bistro.

“We knew we could do well in a Thai restaurant, but we wanted something more challenging,” explains Maneerut Chitratonn, one of the owners of Early Owl. Opened in May 2024, Early Owl has quickly made its mark on Salt Lake City’s brunch scene. The restaurant offers a fabulous menu full of vibrant, healthy dishes, with eggs taking center stage.

“When we took over in January 2020, it was a bit of a risk,” Kara Leigh admits. “But almost five years in, we’re still excited to wake up every day and do what we do. This is a unique, magical life, and we’re grateful to be able to share it with our guests.”

“We have a passion for bringing people together through food and drinks,” says Chris Madrill, one half of the dynamic duo behind Marmalade Brunch House. Chris and his brother, Nelson, opened their brunch spot in April 2023, at the remarkable ages of nineteen and twenty. Their youthful energy and love for great food are palpable in every corner of this colorful, welcoming space.

“We’re embracing our roots and providing something different, something special.” Jennifer Rugg, the manager of Golden Braid Books, emphasized how she and the current owner, Pamela Brown, are fully committed to restoring the store’s original intent: a spiritual haven filled with unique products.

“The food, the drink - all of it is just a means to an end."  Erica O'Brien’s vision for The Rose Establishment was clear from the beginning. She wanted to develop a space that went beyond just serving coffee and food. “Ultimately, nothing else matters other than creating a place where people can connect.” This focus on fostering genuine human connections is central to everything at The Rose, from the intentional absence of Wi-Fi, encouraging face-to-face conversations, to the thoughtfully curated menu that prioritizes quality and sustainability.