“We have kind of done things together for forever.” Jasmine and Angelique Gordon laugh when they say it, but the line could easily be the tagline for their lives. From growing up in Ogden, Utah with a single mother and two older brothers, to years in the restaurant and bar world, to running a women’s clothing boutique and a bar at the same time, the sisters behind A La Mode in Sugar House have been side by side through all of it.

“I thought it was every girl’s dream to open a bookstore,” Courtney Stookey, owner of Lovebound Library, recalls with a smile. Moving from Washington State to Utah at the age of thirteen, she always harbored a passion for books. Yet, it was not until the pandemic that she discovered romance novels, realizing they offered a mix of escape, emotional depth, and even comfort.

“I wanted Annata to feel like a place where anyone can come in and find something without any judgment,” shares Nicole Jensen, the visionary behind Annata Collective, a thoughtfully curated vintage shop in Salt Lake City’s Central City neighborhood. On sunny days, Nicole bikes to work with her loyal dog in tow - a touch her customers love and remember.

“A Genie’s Dream is all about unleashing your imagination and igniting the spark within,” Allison Gondoli says, her voice warm with enthusiasm. For this Salt Lake City native, her boutique is not just a shop, it is a manifestation of her philosophy on life, creativity, and connection. Allison always dreamed of creating a space where people could nurture their well-being while exploring the magic of self-expression. In 2024, she brought that dream to life by opening A Genie’s Dream in the heart of Salt Lake.

“I’m a preservationist of history. Every piece here has a story.” Capital City Antique Mall, a cornerstone of Salt Lake’s antique scene since its opening during the summer of 1999, is more than just a store to Ralene Barton; it is a living museum. Ralene, the shop’s third owner, has been part of the store’s journey since she became a dealer in 2011.

“I never thought I’d come back to Salt Lake, but life has its twists and turns.” Romina Rasmussen had traveled the world, living in Los Angeles, Washington D.C., Taipei, Hong Kong, Miami, and New York City. In 2003, however, life brought her back to her hometown of Salt Lake City. What began as an unexpected detour turned into the foundation of a long and successful career as one of the city’s most revered pastry chefs.

“I was born with a paintbrush in my hand, right out of my mom's belly.” Marla Hart’s artistic journey to the opening of Art Heart began early, infused with the rich colors of her Mexican, Italian, and Indigenous heritage.

“The best part of being here is knowing we’re building something lasting,” shared Anne Holman, current owner of The King’s English Bookshop. “It is a space where people can browse, connect, and discover. Bookstores like ours help us all see the world a bit more clearly.”

“I wanted Mochi Kids to be more than just a store. It’s a way to connect with families, to celebrate culture, and to give back to the community that supports us,” shares Amanda Stewart, the founder of Mochi Kids.

“Every day, I feel that life is a gift, and working at RubySnap has given me the opportunity to connect with incredible people from all over the world,” says Michelle Brockman, the store manager.

“I knew I had to come home. Salt Lake City is where my roots are, and it’s where I wanted to build something of my own.” Therese Martin, owner of Carlucci’s Bakery, has spent the last twenty-three years creating a beloved neighborhood spot in Salt Lake.

“When I was a baby, Tinker used to sleep with me in the crib. He lived to be twenty-two years old.” Lisa, originally from Las Vegas, was inspired by Japanese cat cafés and named her own shop, Tinker's Cat Café, after her beloved cat.

“I got my first plant when I was around seven years old - a Spider plant. I had it for years.” Bridget Bauer, owner of Beyond the Leaf, Inc, fondly recalls the beginning of her lifelong passion for greenery. Born in Wyoming and raised in the Sugar House neighborhood of Utah, Bridget was always surrounded by plants, both inside and out. Though she dabbled in flowering varieties, her true love was for plants with unique, leafy patterns.

“People always wonder about us - are we married, are we business partners? The truth is, we’re best friends who’ve built this chocolate shop together, and it’s been an incredible journey.” When Katie Masterson moved from Chicago to Salt Lake City in 2001, she had no idea that a temporary holiday job would lead her to become co-owner of Hatch Family Chocolates. Partnering with Steve Hatch, whose family had a rich tradition in candy making, Katie brought her background in pastries and desserts into the mix, helping to shape what is now one of Salt Lake City’s beloved chocolate shops.

“Good style is good style, and it doesn’t matter if it was made forty years ago or yesterday.” Adrienne Jarrett, owner of Re-finery Salt Lake City, combines her passion for fashion and her commitment to sustainability, creating a space where clothing not only tells a story but also contributes to an eco-friendlier future.

“Taking a three-hour flower arranging class made me so happy - it brought me a source of comfort and peace that I did not realize could happen to me,” shares Natalie Cruz, a native of Cottonwood Heights, Utah. Surrounded by flowers since childhood, thanks to her mother and grandmother, Natalie developed a deep love for blooms. This passion followed her to California, where it truly flourished during her college years. Frequent visits to local farmers markets and floral arrangement classes ignited a joy that eventually led to the founding of The Petal Coop.

“I’ve always loved the thrill of Halloween. And when we couldn’t find what we wanted for our daughter’s first Halloween, we realized there was a need for a year-round spooky shop,” says Landrie Miller, the owner of Spoox Bootique, a unique Halloween-themed store in Salt Lake City that fills the needs of ghoul-inclined patrons throughout the year.

“Ice cream should be a part of your normal daily life - a treat you can savor every day,” says Alexa Norlin, the visionary behind Normal Ice Cream. Alexa, a classically trained pastry chef who studied in Canada and on the East Coast, noticed a gap in Utah’s dessert scene when she moved to Salt Lake City. She wanted to introduce something new: high-end soft-serve ice cream. With a love for soft serve that stemmed from her childhood, she saw the potential to elevate this classic treat with unique, decadent flavors.

“I’ve been here for fifty-two years. I started when I was twenty.” Thus began my delightful and inspiring conversation with Renee Backer, a strong, energetic seventy-two-year-old woman at the heart of Mrs. Backer’s Bakery. When I asked Renee if she had a few minutes to share the history of Mrs. Backer’s, she quickly replied, “There are articles that have been written about us since 1942. Our story has been told over and over, but I guess there is always something new to add.”

“We noticed there were some high-end shops in town and some budget-friendly ones, but nothing really in between - nothing really woman-owned at the time.” This insight from Danielle Bossert, one of the co-founders of Strawberry Mansion, captures the essence of what she and her sister, Josie, set out to create when they opened their shop in 2022. Set in a vibrant area of Salt Lake, Strawberry Mansion offers a carefully curated collection of furniture, art, pottery, lighting, and books, all echoing the sisters’ deep-rooted passion for design.