“All I knew was that I saw something I loved and wanted to figure out how to make it myself. That moment changed everything. Making things has always been a part of who I am. Jewelry just happened to be the thing that stuck.” Erica Hogan, owner of The Land of Salt, grew up in South Jordan, Utah, just south of Salt Lake City, and spent much of her youth dancing - literally around the world.

“We want to be everyone’s friend. If you make stuff, we want to see it, support it, and tell you how you can do this too.” That is the heart of Atelier, a small, thoughtfully curated shop on Pierpont Avenue in downtown Salt Lake City, run by best friends Malinda Fisher and Olivia Henrie.

“I’ve always loved the thrill of Halloween. And when we couldn’t find what we wanted for our daughter’s first Halloween, we realized there was a need for a year-round spooky shop,” says Landrie Miller, the owner of Spoox Bootique, a unique Halloween-themed store in Salt Lake City that fills the needs of ghoul-inclined patrons throughout the year.