“I just have this amazing connection to the mountains, through the forest and the trees. I just love trees.” That connection has shaped nearly every chapter of Fabrice Croisé’s life, and today it is at the heart of Scents of Wood, the distinctive fragrance brand and storefront he has built with elegance, imagination, and extraordinary care. In a city full of small businesses, this one feels like something else entirely. It is rooted in a vision that reaches from the forests of his childhood in the south of France to a refined studio in Salt Lake City, where scent, craftsmanship, and storytelling all come together under one roof.

“We want to be everyone’s friend. If you make stuff, we want to see it, support it, and tell you how you can do this too.” That is the heart of Atelier, a small, thoughtfully curated shop on Pierpont Avenue in downtown Salt Lake City, run by best friends Malinda Fisher and Olivia Henrie.