“I was adopted from China when I was a baby. They brought me back to Utah when I was about one and a half, and I have been here ever since.” Lili Deforest is the only adopted child among six siblings in an LDS family. Some of her sisters now have tattoos, and her mother, once unsure, has become one of her biggest supporters - offering quiet pride and praise for her designs. Lili’s story begins softly, but with certainty. In 2025, at the young age of twenty eight, she is the proud owner of Eminent Ink Tattoos, an all-female studio. She is a single mother, a self-taught artist, and a quiet force who wants every woman who walks in to feel safe and seen.

“I wanted something alliterative, two little syllables that rhyme, and I loved the sound of MoMA (The Museum of Modern Art). So, I tried ‘Mo’ and then ‘Mu,’ and it just clicked. It does not mean anything; it is playful and abstract, and it fits the store,” explained Rebecca Yund, owner of Momu, a clothing, accessories, and home goods store in Salt Lake City.

“The universe has really taken care of me.” When you step inside Dear Coco, opened at the end of the summer in 2025, there is a sense that the universe has indeed conspired to bring everything, and everyone, here. The air is rich with the scent of Belgian chocolate and espresso, the shelves lined with thoughtful gifts, and at the counter, owner Susan Clissold greets each person as though they are already part of her story.

“I ask myself this a thousand times a day - am I acting in good faith? Am I being honest, empathetic, forthright, grateful? That’s the rudder I steer my life with now, and it’s how we run our business too.” Jared Neiswender, owner of MOZZ, grew up in the suburbs outside Philadelphia. It is an area where New York commuters met hometown tradition, and where, at fourteen, he got his first job in a restaurant. “I’ve worked in restaurants my whole life,” he said, “but I never imagined they would become my path forward.”

I always think of an art house as the new gathering place for stories and ideas. Film is such an accessible art form. You can have a film about anything. So, you can have a conversation about anything.” Tori A. Baker, CEO of Salt Lake Film Society,  has had her life shaped by that belief.

“I have felt it in my bones since I was very, very young. I was going to accomplish big things.” Vayanna Kruse, owner of Soleil Nail Studio, grew up in a small Iowa town. But even as a child, she sensed her life would lead her somewhere else.

“We want the people who come in here to feel like family.” Todd Holsten grew up on the east side of Salt Lake City, spending much of his childhood in the mountains. Skiing, biking, climbing - if it was outdoors, he was in his element. After high school, he worked a string of odd jobs before finding his career home at Delta Air Lines in 1996. Nearly thirty years later, he is still there, now part of the aircraft movement team, enjoying the job’s stability and the flight benefits that have allowed him, his wife, and their family to travel the world. Together with his wife, Aranya, he now owns Aranya Thai Kitchen, a warmly inviting spot known for fresh, meticulously prepared Thai dishes that reflect her passion for getting everything just right.

“This was always the goal, owning our own place,” said Andrew Fuller. “I just had to be patient enough to wait for the right moment.” For Andrew Fuller and his wife, Angelena, that moment arrived in February 2019 with the opening of Oquirrh, a refined yet welcoming American restaurant nestled in downtown Salt Lake City. At once personal and quietly romantic, Oquirrh reflects their shared story: a love for good food, deep respect for craft, and an unshakable partnership that spans both life and work.

"For us, coffee is an important daily practice, it is our holy water. Honestly, it is a religion to us."  Erin Butler and Nick Price wanted a name that made people laugh but also made them curious. The name ‘Holy Water’ just kind of stuck. That irreverent charm runs through everything at Holy Water, the coffee shop co-founded by the two in June 2023. The name hints at something sacred, but also playful - exactly the kind of balance they set out to strike.

In every bite, I want people to feel the love and care, and to feel closer to Argentina.” That has always been Ana Valdemoros’s hope with Argentina’s Best Empanadas. Born in Córdoba and raised in Tierra del Fuego, Argentina, Ana came to Salt Lake City in 2000 to study city planning at the University of Utah. At the time, there were few options for traditional Argentine food.

“Cats can bring joy to people of all ages and can help them to get through emotional times. Sometimes a customer asks me, ‘What is your favorite cat?’ I say, I love every one of them. They are all different, and I want to share them with others.” That is how Lisa Chen, who moved to Utah from China in 2007, describes the inspiration behind MiaoMiao Café, a charming cat-themed space that merges handmade desserts, specialty drinks, and, of course, a family of cats she considers her children.

“There is a difference between eating and dining,” said Marco Stevanoni. “Dining is an art that is being lost, but it is an experience that brings people together.” This philosophy is at the heart of VENETO, the Italian restaurant he and his wife, Amy, opened in 2016 in Salt Lake City. Born out of a desire to create the kind of culinary journey they longed for but could not find locally, VENETO is more than just a restaurant; it is a deeply personal expression of their shared passions, backgrounds, and values.

“My family has been in the business since 1959 when my grandfather opened his first restaurant.” Today, Matt Crandall is the head chef and partner of three of Salt Lake City's most celebrated restaurants - Whiskey Street, White Horse Spirits & Kitchen, and Franklin Avenue Cocktails & Kitchen - all of which he created and runs alongside his longtime friend and business partner, Jason LeCates.

“Books are the repositories of human hopes and dreams and learning," proclaimed Tony Weller, owner of Weller Book Works. Walking into this shop is like stepping into a world of literary discovery. With its vast collection of new, used, and rare books, the store is an oasis for book lovers, a place where stories of the past and present converge. But behind the shelves lined with countless volumes, the story of Weller Book Works is itself an epic one, spanning multiple generations.

“I had $500 and an idea.” Ron Green’s journey to founding The Green Ant was not meticulously planned. It unfolded naturally, shaped by his love for vintage furniture and an unexpected turn in his career.

“I grew up on a commercial orchard in Logan, Utah,” recalls Jennifer Felton, “where my grandpa, a professor of agriculture, instilled in me a love for old-school cooking.” This early immersion in traditional culinary arts, including baking and jam-making, laid the foundation for what would become Atomic Biscuit.

“I’ve always believed that taste has the power to transport us back to special times in our lives. When I lived in Taiwan and Hong Kong, I became deeply attached to the food, especially dumplings, and that craving stayed with me.”

“We want every woman who walks through our doors to feel like an absolute queen,” Marley McKenna says with a warm smile. Her voice is as confident as her vision for Revive Boutique, a place that has redefined the shopping experience in Salt Lake City. From its beginnings in 2020 during the height of the pandemic to its relocation in the vibrant Central 9th district in May 2024, Marley’s passion for accessible, high-quality fashion has made Revive a standout destination for locals and tourists alike.

“I’m a preservationist of history. Every piece here has a story.” Capital City Antique Mall, a cornerstone of Salt Lake’s antique scene since its opening during the summer of 1999, is more than just a store to Ralene Barton; it is a living museum. Ralene, the shop’s third owner, has been part of the store’s journey since she became a dealer in 2011.

"My entire family is all about food. It's what our family revolves around." Manoli Katsanevas, owner of the eponymous Manoli’s as well as the less formal Paréa, was born and raised in the world of food. When he turned eighteen, he knew that he wanted to pursue a career in this field. Today, he has woven his Greek heritage into the culinary fabric of Salt Lake City, creating dining experiences that celebrate family, tradition, and exceptional cuisine.