“Coffee is our passion.” That belief has guided Millcreek Coffee Roasters since 1992, but the story behind the company is really the story of a family that found its way into coffee through curiosity, hard work, and a steadfast commitment to quality. Today, Stacey Maxwell leads the Salt Lake City business her parents started more than three decades ago, carrying forward her father’s early instinct that there was room in Utah for something different - coffee that was fresh, carefully sourced, and treated with respect from bean to cup.

“There is a connection, I don't even know how to explain it, between just moving your body and being healthy.” Lya Wodraska has carried that belief through every chapter of her life. Today, it sits at the center of The BackLine SLC, the gym she built to help people find what their bodies need, whether that means building strength, easing chronic pain, or simply learning how to move with more confidence. 

“I was adopted from China when I was a baby. They brought me back to Utah when I was about one and a half, and I have been here ever since.” Lili Deforest is the only adopted child among six siblings in an LDS family. Some of her sisters now have tattoos, and her mother, once unsure, has become one of her biggest supporters - offering quiet pride and praise for her designs. Lili’s story begins softly, but with certainty. In 2025, at the young age of twenty eight, she is the proud owner of Eminent Ink Tattoos, an all-female studio. She is a single mother, a self-taught artist, and a quiet force who wants every woman who walks in to feel safe and seen.

“I wanted something alliterative, two little syllables that rhyme, and I loved the sound of MoMA (The Museum of Modern Art). So, I tried ‘Mo’ and then ‘Mu,’ and it just clicked. It does not mean anything; it is playful and abstract, and it fits the store,” explained Rebecca Yund, owner of Momu, a clothing, accessories, and home goods store in Salt Lake City.

I always think of an art house as the new gathering place for stories and ideas. Film is such an accessible art form. You can have a film about anything. So, you can have a conversation about anything.” Tori A. Baker, CEO of Salt Lake Film Society,  has had her life shaped by that belief.

“I have felt it in my bones since I was very, very young. I was going to accomplish big things.” Vayanna Kruse, owner of Soleil Nail Studio, grew up in a small Iowa town. But even as a child, she sensed her life would lead her somewhere else.

“We want the people who come in here to feel like family.” Todd Holsten grew up on the east side of Salt Lake City, spending much of his childhood in the mountains. Skiing, biking, climbing - if it was outdoors, he was in his element. After high school, he worked a string of odd jobs before finding his career home at Delta Air Lines in 1996. Nearly thirty years later, he is still there, now part of the aircraft movement team, enjoying the job’s stability and the flight benefits that have allowed him, his wife, and their family to travel the world. Together with his wife, Aranya, he now owns Aranya Thai Kitchen, a warmly inviting spot known for fresh, meticulously prepared Thai dishes that reflect her passion for getting everything just right.

“Books are the repositories of human hopes and dreams and learning," proclaimed Tony Weller, owner of Weller Book Works. Walking into this shop is like stepping into a world of literary discovery. With its vast collection of new, used, and rare books, the store is an oasis for book lovers, a place where stories of the past and present converge. But behind the shelves lined with countless volumes, the story of Weller Book Works is itself an epic one, spanning multiple generations.

“I had $500 and an idea.” Ron Green’s journey to founding The Green Ant was not meticulously planned. It unfolded naturally, shaped by his love for vintage furniture and an unexpected turn in his career.

“I’m a preservationist of history. Every piece here has a story.” Capital City Antique Mall, a cornerstone of Salt Lake’s antique scene since its opening during the summer of 1999, is more than just a store to Ralene Barton; it is a living museum. Ralene, the shop’s third owner, has been part of the store’s journey since she became a dealer in 2011.

“I never thought I’d come back to Salt Lake, but life has its twists and turns.” Romina Rasmussen had traveled the world, living in Los Angeles, Washington D.C., Taipei, Hong Kong, Miami, and New York City. In 2003, however, life brought her back to her hometown of Salt Lake City. What began as an unexpected detour turned into the foundation of a long and successful career as one of the city’s most revered pastry chefs.

“Kahve means coffee in Turkish,” Elif Ekin said with a warm smile, introducing the heart of her cafe’s name. Born in Adana, a small city in southeastern Turkey, Elif’s story is one of deep cultural roots, migration, and a love for creating community.

“When we opened the shop, I wanted it to feel different, " says Josh Wiitanen, General Manager of Oasis Games. “We want it to be a place where everyone feels at home - whether you're here for Magic cards or your first board game - somewhere where you don't just play; you belong.” Oasis Games is a gathering place that has transformed the experience of gaming into something truly communal. Opened in 2012 by Alex Sittner, an avid Magic: The Gathering player, Oasis Games was born from a vision shared by a small team with decades of passion for games and camaraderie.

“I’ve always felt that art should tell a story,” says Lucia Heffernan, reflecting on her journey as we sat in her Salt Lake City studio. Born in Taiwan and inspired by her mother, a watercolor artist, Lucia’s passion for drawing began at an early age. After her mom passed away when Lucia was only thirteen, her family moved to the United States, settling in upstate New York. Despite the challenges of adapting to a new language and culture, Lucia’s love for art remained a constant in her life.

“We’re babies, you know. It reflects our sort of immaturity,” Koby Elias grins as he, his brother Cyrus, and their friend Eric Valchuis try to explain the origin of the name of their shop, Baby’s Bagels. What started as a bagel experiment in early 2022 has quickly become a beloved spot in Salt Lake City, opening their first storefront in November 2023. The journey, however, was anything but straightforward.

“We’re embracing our roots and providing something different, something special.” Jennifer Rugg, the manager of Golden Braid Books, emphasized how she and the current owner, Pamela Brown, are fully committed to restoring the store’s original intent: a spiritual haven filled with unique products.