“I’m just a girl from Utah who wanted to offer something delicious to the community - something I didn’t feel like we had, especially at the time.”  In the heart of Salt Lake City’s Maven District, Passion Flour Patisserie stands as a beacon of culinary innovation, offering a unique blend of artistry and sustainability. Opened by Jessica Davies in 2015, this vegan pastry shop was born from a passion for exquisite desserts and a deep commitment to ethical and environmentally friendly practice.

“People tell me, ‘Don’t worry about the little things.’ But that’s where it starts. If you don’t pay attention to the little things, then the problems will only get bigger.” If there is anyone who embodies the soul of a true artisan and perfectionist, it is Jean Jacques Grossi - though most know him simply as JJ. Beloved by his customers, respected by his staff, and renowned for his meticulous dedication to quality, JJ has spent his life perfecting the art of French pastry and baking. His journey, however, has been anything but ordinary.

“I never thought I’d come back to Salt Lake, but life has its twists and turns.” Romina Rasmussen had traveled the world, living in Los Angeles, Washington D.C., Taipei, Hong Kong, Miami, and New York City. In 2003, however, life brought her back to her hometown of Salt Lake City. What began as an unexpected detour turned into the foundation of a long and successful career as one of the city’s most revered pastry chefs.