Long before Justen Moser was creating elaborate dishes at Hide & Seek, food meant something much simpler - time with his mother. He was born in Pocatello, Idaho, to a mother who was only sixteen when she had him and nineteen when his younger brother was born. Raising two boys on her own, she sometimes worked three jobs, stocking and clerking at a gas station and working nights at a grocery store. The family moved repeatedly, and wherever their mother went, the boys often followed, sitting in a back room while she worked and delighting in the occasional fountain drink or ice cream sandwich.

“Find something people don’t want to do and offer to do it for them.” It was a lesson Greg Castro learned from his father while growing up in Connecticut, long before Bonnie & Clyde’s was even imaginable. His father built a small chain of dry cleaners and taught Greg to pay attention to what people needed, and to recognize opportunity when it appeared. He also made certain Greg understood the value of money.

“My grandfather found a violin in the bottom of a bomb crater.” For Paul Prier, the story of Peter Prier & Sons Violins begins long before the beloved Salt Lake City shop opened its doors. It begins in Germany in 1942, when his father, Peter Paul Prier, was born into a world marked by war, hunger, loss, and uncertainty. Peter’s father was killed during World War II, and he was raised by his mother and grandfather in a family that had very little.

“Books are definitely my escape. They are my therapy.” For Annie Pagett, owner of 1974 Bookstore, books have never been simply something to sell. They have been companions, anchors, doorways, and reminders of who she has always been. Long before she opened her quaint shop beside Pioneer Park, long before the book cart that introduced her to readers across Salt Lake City, and long before she owned her first bookstore in Jacksonville, Florida, Annie was a child in New York City surrounded by stories.

“Space shapes how we live, whether we realize it or not.” That understanding has quietly guided everything Mark Morris built long before Work Hive existed. It began in St. George, surrounded by red rock and open desert, in a town that was far quieter than it is today. As one of seven children, with a twin brother by his side, Mark grew up in a household that was anything but still. Summers meant piling into the car - nine people in all - and driving across the country, his parents determined that their children would see the world beyond their own backyard. For Mark, there was a constant sense of movement, of curiosity, and of paying attention.

“I grew up here, just kind of feral, snowboarding all winter, skateboarding, camping and four-wheel-drive exploring in the summer, always outside.” Cody McKendrick, the owner of Bewilder Brewing Co., is Salt Lake City through and through. He was raised in the Brickyard and Sugar House area, the kind of childhood that revolved around seasons rather than schedules. It was an active, unscripted upbringing that shaped the way he still approaches life and work - curious, hands-on, and deeply rooted in place.