“Owning a small business is joy and/or terror, depending on the day,” Jacqueline Whitmore said with a laugh. And yet, it is clear to anyone who walks through the doors of Copperhive Vintage that joy has the upper hand. A kaleidoscope of color, texture, and nostalgia, her store is more than a place to shop. It is a personal expression, a gathering space, and a curated love letter to the past.

“Books are the repositories of human hopes and dreams and learning," proclaimed Tony Weller, owner of Weller Book Works. Walking into this shop is like stepping into a world of literary discovery. With its vast collection of new, used, and rare books, the store is an oasis for book lovers, a place where stories of the past and present converge. But behind the shelves lined with countless volumes, the story of Weller Book Works is itself an epic one, spanning multiple generations.

“We’ve carved out a little niche. It’s not flashy. But it’s ours. And there’s meaning in that.” Phil Sherburne, owner of Signed & Numbered, grew up building things. Raised in the Salt Lake City suburbs when they were still open fields and construction sites, he remembers gathering leftover scraps and hammering them into forts, boxes, and chairs. “I think I was five when I made a little chair for my sisters,” he said. “Building just became a part of who I am.” That instinct, passed down through generations - his family came to Utah to work the railroads around the turn of the last century - has guided Phil’s entire life.

“I get here at two in the morning, start baking, and by five, there’s already a line. But every day, I feel grateful. I see the same smiling faces, and they make me smile, too.” Brenda Le’s joy behind the counter at Fresh Donuts & Deli is unmistakable.

“We want to be everyone’s friend. If you make stuff, we want to see it, support it, and tell you how you can do this too.” That is the heart of Atelier, a small, thoughtfully curated shop on Pierpont Avenue in downtown Salt Lake City, run by best friends Malinda Fisher and Olivia Henrie.

"This restaurant is our love letter to the community," Jennifer Hannon said, seated at a table in the lounge at the back of Laziz Kitchen. "We want people to feel safe, welcome, and fed with care."

“We want to be a positive influence on people. We are open to sharing our story with all kinds of groups because if someone is stuck, maybe it will inspire them to change. That is what we live for now,” shared Robyn, co-owner of an unusually named motorcycle shop; the name came to Robyn one day and she simply blurted it out, “Sims Motorcycle Monkeys.” It was “unique, quirky and cute,” Matthew admitted, as she used to jokingly call her husband and their dog “my little monkeys.” But the moment she said it aloud, Matthew looked at her and nodded. That was it. After six months of thinking through name after name, they had landed on the one that felt right.

"I have always had a vision for this restaurant," Tim Rammell reveals. "I put in the work, learned from the best, and took notes. When the opportunity came, I knew I was ready." Tim and his younger brother - by one year and one week - Joe, share a journey to opening Drunken Kitchen that is rooted in determination, friendship, and an unwavering passion for food.

“I’ve always believed in the power of art to inspire, to challenge, and to bring people together,” said Shalee Cooper, director of Modern West. That belief is at the core of the gallery’s mission established under the vision of its founder, Diane Stewart.

“I came here in 2013 as a refugee because I wanted a future for my kids. My country wasn’t safe. The war - everything - made it impossible to stay.” Owning Karim Bakery was never part of Sarah Abduljabbar’s plan, but life has a way of leading people down unexpected paths.

"If you don’t do what you love when you’re twenty-five, you’re never going to do it in your life." These words from Matteo Sogne perfectly encapsulate his journey from Modena, Italy, to Salt Lake City, Utah, where he now shares his passion for food at Matteo Ristorante Italiano.

“We offer good quality cleaning and pressing at a good price. That’s what keeps people coming back.” Dennis Jardine has spent decades building Jardine’s Professional Dry Cleaners into a trusted name in Salt Lake City. Located in the Marmalade district, this dry-cleaning business has been a neighborhood staple since 1988, thriving on customer loyalty and word of mouth rather than traditional advertising.

“I had $500 and an idea.” Ron Green’s journey to founding The Green Ant was not meticulously planned. It unfolded naturally, shaped by his love for vintage furniture and an unexpected turn in his career.

“When you do what you love, it’s no longer a job. This restaurant, this food, it’s my story, my memories, my family. Every dish has a piece of my past in it.”

“We really pride ourselves on doing honest work at a good price. We’re never going to do anything that isn’t right for the customer.” For over two decades, The Quad & Cycle Shop has been a trusted name in Salt Lake City, offering a wide range of motorcycles, ATVs, and accessories while building a loyal customer base.

“I grew up on a commercial orchard in Logan, Utah,” recalls Jennifer Felton, “where my grandpa, a professor of agriculture, instilled in me a love for old-school cooking.” This early immersion in traditional culinary arts, including baking and jam-making, laid the foundation for what would become Atomic Biscuit.

"We wanted to create a space where people could turn their culinary dreams into reality without the financial burden of a full-scale restaurant," Ana Valdemoros shared, reflecting on the origins of Square Kitchen.

“I believe that a cup of coffee can bring us together, creating a sense of community and providing comfort,” Vi Tran shared. Born and raised in Salt Lake City, Vi’s roots in the culinary world run deep. Her family owned a restaurant for two decades, immersing her in the rhythms of the food industry from a young age. “I kind of just grew up in a restaurant and learned some of the ins and outs. I saw how much joy food could bring to people,” she recalled.

“People tell me, ‘Don’t worry about the little things.’ But that’s where it starts. If you don’t pay attention to the little things, then the problems will only get bigger.” If there is anyone who embodies the soul of a true artisan and perfectionist, it is Jean Jacques Grossi - though most know him simply as JJ. Beloved by his customers, respected by his staff, and renowned for his meticulous dedication to quality, JJ has spent his life perfecting the art of French pastry and baking. His journey, however, has been anything but ordinary.

"Our people, we don’t have a background in owning this kind of business. It is still hard to believe we did it,” admits Pinya Issa. G & H African Market is more than a store - it is a dream realized, and a family reunited.