“I would like to say it is a temple to food.” Omar Abou-Ismail says it simply, but everything about Rawtopia Living Cuisine and Beyond is built to support that one idea - a space that nourishes. Not only through what is presented on the table, but through what the food represents to him, and why this restaurant has become his life’s work.

"I felt like that was not only unusual for my age, but also because I was a girl, and there weren’t any little girls hanging out at bike shops.” Heather Casey noticed that difference early, and it stayed with her. It shaped how she moved through cycling spaces and, years later, how she and her partner, Pat Casey, built Peak State Fit, a place where bike fitting, coffee, and conversation exist together, and where people are met with care rather than expectation.

“We wanted a name that could be trusted. We wanted a name that felt very established. Something that would be comfortable for people,” said Farmer & Chemist co-founder Jeffrey Dunn. Farmer & Chemist is a Utah-based wellness company built at the intersection of agriculture, science, and care for the human body. It is rooted in hemp and shaped by the people who came together to create it.

“I was kind of just a shell of myself, if I am being honest.” When Roxy Carlson opened Easy Does It in the spring of 2024, the shop carried a message shaped by years of building businesses, pushing through exhaustion, and learning, slowly and deliberately, how to care for herself. Located in a former dry cleaner, the space is both literal and symbolic - a place to pause, to breathe, and to soften the edges of modern life.

“We brand ourselves here as anti-dairy.” When Monkeywrench opened in 2017, the words beneath its logo were meant to do exactly what they still do today in 2026 - interrupt the familiar and invite a second thought. For some, the phrase sparks curiosity. For others, confusion. Either way, it lingers.

“We did not know anything. We had no idea what we were doing. But we were passionate and motivated to make it work.” When Buds opened in 2012, it did not announce itself loudly. It did not have much room to work with, either. What it had was a window, a small menu, and a belief that vegan food could feel familiar, affordable, and welcoming to everyone.

“I was born in Georgia but came here when I was two. So, this is all I know.” John Feldman’s parents were pulled west by the Olympics and became anchored, unexpectedly, by the mountains. “We came here in 2000. My dad has a PhD in medicinal chemistry. He worked for the Olympics in their drug wing, going from Atlanta for the summer games to Utah for the winter games.”

“Why are you so cute?” It was the question Brightly Partridge, founder of Moonlight Kingdom Spa, began asking her clients during Covid after watching a woman say the phrase online. Brightly realized how much confidence people had lost in themselves, and in each other. She ran with it, turning five words into a neon sign, a hoodie, a mantra, and a gentle challenge she gives her clients. “I ask people to ask themselves, ‘Why are you so cute?’”

“We started with our hands and our hearts and the books we loved. That was enough to begin.” Ken Sanders, owner of Ken Sanders Rare Books, was born in South Salt Lake, on 27th South near Blair Street. His mother, one of thirteen Iowa farm kids, made sure everyone was welcomed and fed. Religion never took hold in Ken, nor did labels about who belonged where.

“If you could do anything, what would you do?” This was the question posed to Heather Santi years ago, and her answer was quite simple. “Breakfast.” Long before Eggs in the City became a Salt Lake City institution, she knew this was her favorite meal of the day and one she wanted to share with others. It was not about food trends or culinary ego. It was about people.

“I would have thought you were a little crazy if you told me a year before this that I would be running a cleaning company.” For Steven Connors, owner of Maid Brigade in Salt Lake City, this chapter was never part of the original plan. He grew up in Atlanta, Georgia, one of four children in a swim-tennis community where days were spent outside riding bikes, playing sports, and roaming the neighborhood. At the University of Georgia, he studied finance, ran track and cross country, and graduated in 2007 with a clear, conventional path ahead of him.

“I grew up around horses - riding horses - you know, the whole little farm thing.” In this Rocky Mountain Bully Chews profile, Sue Steel’s story begins in rural Idaho, the oldest of seven on a farm where there were a couple of milk cows, pigs at times, a dog or two, cats, and always horses. Her father taught FFA and agriculture at the local high school, leasing their sixty acres to neighboring farmers until, in retirement, he became an agronomist, the kind of practical advisor who helps growers choose what they need to make their crops thrive. Country days shaped Sue: chores before school, rides at dusk, and an easy love of animals that never left.

“I just love food. I love everything about it. I love cooking it, baking, eating, looking at it, watching people make it. Traveling for food is my favorite thing.” For Monet Clough, Catering and Events Director of Beaumont Bakery & Café, that love has never been abstract. She grew up just down the road from the Olympus Hills Shopping Center, with Mount Olympus and Grandeur Peak filling the windows of her childhood. As a teenager, she was constantly in motion, playing basketball, volleyball, and running track. Between practices she came up the hill to work in the place that would quietly become her second home. She was seventeen, in 2021, when she walked into Beaumont Bakery for the first time.

“I worked with my dad at his deli when I was twelve years old. I would ride my bike downtown and go spend hours there on Saturdays. Little did I know I would own a deli, myself, someday.” Sharon Wuolukka, owner of The Old Dutch Store, grew up in Salt Lake City, the youngest of four children in a Dutch household where food, work, and family were intertwined.

“Your past does not define you. You are capable of healing, and you are capable of change.” For Ronda Davis, the founder of Healing Feathers, those words are not a slogan but the compass that has guided every step of her life.

“Utah is my eighth state,” Joe Bott admitted laughing as if even he still finds it hard to believe. “We moved constantly for my mom’s job. But somehow this ended up being the place that made the most sense to come back to.” Joe’s journey is as winding as the story behind Second Summit Hard Cider Co., which he owns in partnership with his mother, Vicki.

“If I were to describe the store simply, we’re here to bring some joy to people,” says Trace Sweeten, co-owner of Backyard Birds along with business partner Rob Blackhurst. Trace’s simple reflection captures the heart of Backyard Birds, a small shop in Sugar House that has grown into a beloved haven for bird lovers, gardeners, and anyone in search of something charming and unexpected.

“I literally woke up and thought, you need to do something with cupcakes for [my daughter] Celina.” Natalie Jensen never imagined that one day she would own So Cupcake. She grew up in Salt Lake City’s Millcreek area, graduated from the University of Utah with a master’s degree in social work, and spent her early career helping children at the Children’s Center. “I never, ever thought I would own a bakery,” she said. “My mom was a really good cook, and I learned from her, but I was never into baking.”

“My purpose, my mission statement is to create the landscape in which we celebrate this big, beautiful existence,” said Morgan Simkins, owner of Native Flower Company. Inside, that purpose is visible everywhere. Both the Liberty Wells shop and their Sugar House location are bright and beautiful, filled with color and movement, with a small, well curated collection of gift items tucked between lush plants and artful floral arrangements. 

"For me, creating new crepes is something that makes me happy. We are here on this planet to create.” At Dali Crepes, the business that carries his nickname, Dalibor “Dali” Blazic has built a life around that belief, one delicate layer of batter at a time.