“You just have to keep showing up. For yourself, for your business, for your people. Even on the hard days - especially on the hard days.” At just twenty-three years old, Kaitlyn Maestas opened the doors to Raw Eddy’s, a bright and cheerful storefront tucked into a historic downtown Salt Lake City building. Inside, one will find vegan, gluten-free, plant-based superfood protein snacks that taste like joy in bite-size form.

“Our goal was to create something where we would want to work together,” Chris and Tricia Malstrom, the dynamic duo behind Malstrom Salon, stated. There is no doubt that they have succeeded in creating a haven for their clients, blending artistry and dedication. Their journey together began as teenagers when they met on the back steps of Jordan High School in the late 1980s. Their bond, forged in those early years, has only grown stronger over the decades, both personally and professionally.