Moonlight Kingdom Spa

“Why are you so cute?” It was the question Brightly Partridge, founder of Moonlight Kingdom Spa, began asking her clients during Covid after watching a woman say the phrase online. Brightly realized how much confidence people had lost in themselves, and in each other. She ran with it, turning five words into a neon sign, a hoodie, a mantra, and a gentle challenge she gives her clients. “I ask people to ask themselves, ‘Why are you so cute?’”