Moonlight Kingdom Spa
Address: 3314 South 460 East
Telephone: 307-264-4094
Website: moonlight-kingdom666.square.site
District: South Salt Lake
“Why are you so cute?” It was the question Brightly Partridge, founder of Moonlight Kingdom Spa, began asking her clients during Covid after watching a woman say the phrase online. Brightly realized how much confidence people had lost in themselves, and in each other. She ran with it, turning five words into a neon sign, a hoodie, a mantra, and a gentle challenge she gives her clients. “I ask people to ask themselves, ‘Why are you so cute?’”
It is the kind of line that sounds playful until you sit with Brightly for a while and understand the deeper truth behind it. She is warm and funny but also driven - a woman who has spent years building a life and a business through hard pivots, long seasons of hustle, and more than a few moments when she had to bet on herself before anyone else did.
Brightly grew up in West Jordan, Utah, “in a little cul de sac on 90th South and Redwood Road,” in the 1990s. She was one of two girls in a neighborhood full of boys, and the youngest of three brothers. “I tried to balance out the BS in Black Sabbath with boys, and motorcycles, and skateboarding,” she said, “and put the rainbows, unicorns, and butterflies into being a girl.”
Brightly graduated unusually young at age sixteen. By 2013, she had saved up and put herself through the Utah College of Massage Therapy, becoming a master massage therapist. That decision - investing in her own skills and taking herself seriously from the start - shaped everything that followed.
Two days before Christmas in 2013, Brightly packed up her dog and her whole life and moved to Jackson Hole, Wyoming. She was drawn there by her best friend Robbie Heron, whom she met in massage school. It was a leap into a world Brightly describes as beautiful, intense, and unforgiving - a resort town where jobs are easy to find, but housing can feel impossible.
Her first days in Jackson Hole could have been taken straight from a movie. As she was driving over Teton Pass in a two-wheel-drive Ford Focus, she received a phone call saying that the job she had been counting on no longer existed. But she forged ahead. She landed in a Motel 6 and kept going. She found work at the White Buffalo Club and learned how to survive in a place where people might not take an eighteen-year-old seriously. She was the young woman with a loaf of bread and a can of soup at home, going out to eat so no one would know how thin things were. She even had a fake ID. “My name was Deborah,” she laughed, because in a resort town, being “of age” could mean the difference between scraping by and being able to build.
Those years in Jackson Hole were not just about getting through; they were about growing. In 2014, Brightly began working at the high-end Shooting Star country club, a job she would hold for several years. It gave her consistency, refined her touch, and showed her what excellence looked like, while also making her question why she should be earning “pennies” while helping a business make “millions.”
Brightly kept learning. In the off-season, she went back to school, and when housing fell apart yet again, she treated the crisis like a crossroads. She enrolled in an accelerated aesthetics program in Denver, and Robbie came with her. The two of them lived on an air mattress in a friend’s spare bedroom for eight weeks, grinding through training side by side, and returning to Jackson Hole as dual-licensed professionals - massage therapists and aestheticians.
By then, Brightly was finding her voice and her lane. She had always been “obsessed with eyebrows,” and even when she was doing massage, she was still “the girl doing people’s eyebrows.” She took a cosmetic tattoo course - “a three-day course, because that’s all it takes to learn how to tattoo somebody’s face. Isn’t that terrifying?” - and stepped into what would become her signature specialty.
What stands out is how Brightly talks about it - not as a beauty trend, but as craft. She does not treat faces like templates. “You can’t stencil the same eyebrow on everyone,” she said. “You need to find your own shape that works.” She stays within the natural hairline when possible, creating dimension and letting the work fade the way it should - clean, soft, and true.
Beyond cosmetic tattooing, Brightly’s work spans a full range of results-driven beauty services designed for women who want quality without spending an entire day at the spa. Her offerings include customized facials, hydrafacials, dermaplaning, lash lifts and tints, brow shaping and tinting, and comprehensive glow-up sessions she calls “the works,” where clients can combine multiple treatments in a single visit. “Sometimes we do not have all day to relax,” she explained. “You come in, you get exactly what you need, and you leave feeling set up for success.”
By 2019, two weeks before Covid hit, Brightly opened her own business in Jackson Hole. It was the kind of timing that might have broken someone else. Instead, she found herself held up by the relationships she had built. “I had some of the best clients,” she said. “They paid for my rent… for five months.”
During the pandemic, her vision expanded in a way only Brightly could make happen. She had already invested in serious equipment, including hydrafacial machines that cost $30,000 each, and then she bought an Airstream. She learned the hard way, too. The first 1969 trailer she bought had structural issues that turned a promised $5,000 repair into a $25,000 reality check. She pivoted again, spotting another 1969 Airstream with a good frame on KSL. Flying into action, she got herself to Bend, Oregon and brought it back to Wyoming. She immediately started rebuilding, first with her own hands, then by contracting the work out “and doing it right.”
The Airstream became more than a trailer. It was a symbol of who Brightly is - someone who can romanticize life without losing sight of the grit required to build it. She can call it “trailer girl” and “honkytonk, good time,” and still describe it like a professional. She speaks intelligently about the water capacity, hot water heater, propane furnace, fireplace, shower, and full off-grid capability. She truly did build something real.
Her story took another turn, however, when Brightly moved to Salt Lake City (while continuing her business in Jackson Hole) and worked for three years at Studio Aurum, alongside Nicole Callister, the artist Brightly once asked to train her in aesthetics. Life brought her to a full-circle moment; the person Brightly admired became her colleague, and Brightly used those years to deepen her craft and build a loyal local clientele.
Then came the hardest chapter. Brightly stepped away in 2024 and became her mother’s hospice caregiver while her mother was dying of leukemia. She spoke about caring for her mother until she “passed away in my arms,” and how grief reshaped everything: her pace, her priorities, and her capacity. She kept her Jackson Hole business running remotely with an employee up north, while her own life in Utah was defined by love, exhaustion, and loss.
After that season, Brightly tried a brick-and-mortar concept in the Maven District, opening in February of 2025 and closing roughly eight months later. She is clear about what that decision meant, and what it did not mean. It was not failure. It was evolution. “I really learned quickly that growth doesn’t always look linear,” she said. In a city full of wellness businesses, she struggled to stand out in the way she had hoped - and while still carrying grief, she realized she was stretched too thin.
So Brightly did what she has always done. She chose the brave pivot, moved out of her space in Maven, handed over the keys, and leaned fully into what made her different in the first place - a mobile spa concept that brings her work, her artistry, and her personality directly to clients. It was not simple. She had to deal with regulations and inspections, jump through hoops, and prove her model was safe, sanitary, and legitimate. In November of 2025, the health inspectors approved her Airstream setup, and she began booking back-to-back appointments immediately. “Not like a hair salon,” she explained, “but, like, an actual cosmetic tattoo and mobile salon on wheels.”
In a way, this is the ending Brightly earned. She is the girl who once lived in a Motel 6 in Jackson Hole and now runs a flagship business “a pebble throwing distance” from where she first landed, while building a second chapter in Utah that feels uniquely hers. She is in Salt Lake City, operating out of a friend’s medical spa during the winter months to protect the Airstream’s plumbing. Brightly plans to return to the trailer with the onset of warmer weather.
She speaks about it with the kind of practical wisdom you cannot fake - the kind you earn by paying for your own schooling, rebuilding your own dreams, and learning that adaptability is not a buzzword; it is survival.
Brightly’s work has always been about more than lashes, brows, and glow. It is about care - the kind you can see in her attention to cleanliness, in her respect for licensing and standards, and in the way she talks about her clients. She wants people to feel looked after. She wants them to feel confident. She wants them to feel seen.
And Brightly also wants people to understand the story behind the surface - the unseen work, the unseen grief, the unseen years that make success look effortless from the outside. “A lot of people judge a book by its cover,” she said. “And they don’t see the back end of how hard somebody really is working to make their dreams come true.”
In the end, Brightly’s life reads like a series of bold, imperfect, courageous choices - each one bringing her closer to the version of herself she always believed existed. “I’m not just a dreamer,” she said. “I’m a doer.”
