“We’re babies, you know. It reflects our sort of immaturity,” Koby Elias grins as he, his brother Cyrus, and their friend Eric Valchuis try to explain the origin of the name of their shop, Baby’s Bagels. What started as a bagel experiment in early 2022 has quickly become a beloved spot in Salt Lake City, opening their first storefront in November 2023. The journey, however, was anything but straightforward.

“We noticed there were some high-end shops in town and some budget-friendly ones, but nothing really in between - nothing really woman-owned at the time.” This insight from Danielle Bossert, one of the co-founders of Strawberry Mansion, captures the essence of what she and her sister, Josie, set out to create when they opened their shop in 2022. Set in a vibrant area of Salt Lake, Strawberry Mansion offers a carefully curated collection of furniture, art, pottery, lighting, and books, all echoing the sisters’ deep-rooted passion for design.

“I’ve always loved small treasures—those little things that bring joy into our lives. Owning a store where I can curate and share those special finds with others has been a dream of mine since I was thirteen.” 

“We’re embracing our roots and providing something different, something special.” Jennifer Rugg, the manager of Golden Braid Books, emphasized how she and the current owner, Pamela Brown, are fully committed to restoring the store’s original intent: a spiritual haven filled with unique products.