zallzo
“If you walk in and we say hello, and you leave with nothing, that’s still enough for us. That’s the culture we’ve built here.” Zallzo may be a made-up name, but the business behind it is as real and rooted as they come.
Founded by Kevo Gulgulian, his wife Gina, cousin Rich Weaver, and longtime friend Enrique Loza, the concept for the store was born in 2023, and zallzo opened its doors in December 2024 in South Salt Lake City. Their goal? To bring the value of wholesale directly to the community - a curated selection of brand-name clothing, shoes, and household items at unbeatable prices, served with a side of warmth and personal connection.
Kevo is no stranger to the world of buying and selling. Originally from Beirut, Lebanon, he moved to Salt Lake in 1974. After graduating from the University of Utah with a degree in business and economics, he entered the workforce through his uncle’s jewelry store before being recruited by Overstock.com in 2001. He spent a decade there, eventually leading their wholesale department. Kevo then moved on to help build a similar division for a company based in New Jersey. By 2013, he knew it was time to venture out on his own.
Kevo founded Titanic Sales, a wholesale company that sources inventory from major brands and sells to retailers across the U.S., Mexico, the Caribbean, and Europe. His deep knowledge of supply chains and vendor relationships allowed him to buy in massive quantities - by the truckload - from store closures, brand excess, and overstock.
Gina, warm and outgoing, complements Kevo’s analytical mind. She had built a career in corporate environments but found her passion in connecting with people. She and Kevo met through a mutual friend who insisted they were meant for each other. That friend was right. As partners in life and now in business, their bond runs deep.
Enrique brings four decades of experience in home décor to the table. A decorator at heart, he previously owned a furniture business and was already working with Kevo on sourcing products. With the pandemic disrupting traditional retail, the men saw an opportunity: Why not open a storefront that gives regular shoppers access to the same amazing deals Titanic Sales was offering other businesses?
And so, zallzo was born.
Located in a diverse South Salt Lake neighborhood, zallzo is more than a discount store. It is a gathering place. The team describes their customer base as a beautiful mosaic of cultures: Spanish-speaking families, immigrants from the Middle East and Africa, refugees from around the world. Thanks to Gina’s fluency in Spanish and Kevo’s Lebanese roots, customers often feel an immediate sense of connection. One Turkish-speaking shopper now regularly brings homemade Lebanese meals to the store - a gesture that speaks to the deep community ties they have fostered. “We pride ourselves on being a place where everyone feels seen,” Gina shared. “Our customers come in just to talk, bring desserts, share stories. It’s not just about the transaction.”
Zallzo carries everything from kids’ clothes to athletic shoes, high-end dresses, cowboy boots, luggage, small appliances, cookware, and more. Their bread and butter is clothing and footwear, but their inventory is constantly changing, which keeps things exciting. Name-brand suits, originally priced at $400, sell for $60 or $70. Designer purses retailing at $100+ are priced at $11.99 or two for $20. High-quality rugs go for a fraction of their market value. And everything is brand new with tags - no returned items, no damage, no surprises.
What sets zallzo apart is the scale and sourcing behind the scenes. While the storefront is about 12,000 square feet, it is backed by two 3PL (third-party logistics) warehouses and a wholesale operation that moves hundreds of thousands of products a month. Titanic Sales allows zallzo to operate with the buying power of a major chain, without the corporate markup. They work directly with brands like VF Corp (which owns The North Face, Dickies, and Carhartt), Macy’s, Nordstrom, and others, purchasing excess inventory when stores close or overbuy. “We only bring in items if we can sell them at a truly great price,” Kevo explained. “We don’t stock just to stock. If it’s not a deal, it doesn’t make it to the floor.”
Though the store has only been open a little over a year, it has already earned a loyal following. Shoppers from as far as Idaho and Wyoming visit after discovering the store on TikTok. One video went viral, bringing in waves of curious customers. Still, the team knows that building lasting awareness takes time. “It’s a hamster wheel,” Kevo said. “You’re always pushing. But we’re seeing the momentum grow, and that keeps us going.”
For now, zallzo remains the first of what they hope will be a small chain of five stores across Utah, with long-term aspirations to expand into Texas and Florida. They believe in the model, the mission, and most importantly, in their customers. “We’re not reinventing the wheel,” Kevo said. “We’re just doing it our way - with better prices, stronger relationships, and a whole lot of heart.”
